Gabrielle Chanel (1883 - 1971), Evening dress, c.1925. Pink crepe chiffon. Museum Purchase. Object Number: P83.39.8. Museum at the Fashion Institute of Technology ©2010 Fashion Institute of Technology
Chanel often used modest materials and subdued colors, but, as these scalloped flounces attest, her technique retained couture's impeccable craftsmanship. She championed simple clothes that reflected a modern lifestyle and attitude. In response to Poiret's charge that her style was "poverty de luxe," Chanel replied, "simplicity does not mean poverty."