1904 MERCEDES-SIMPLEX 28-32HP FIVE SEAT REAR ENTRANCE TONNEAU
Lot 27. 1904 MERCEDES-SIMPLEX 28-32HP FIVE SEAT REAR ENTRANCE TONNEAU. Commission no. 3309. Wagen no. 2406. Engine no. 4309. Estimate US$ 2.5 million - 3 million (€2.2 million - 2.7 million). Photo: Bonhams.
5,315cc T-Head 4-Cylinder Engine. Single Carburetor, 32hp at 1,200rpm. 4-Speed Manual Transmission, Chain Drive. 4-Wheel Semi-Elliptic Leaf Springs with Live Rear Axle. Rear Drum Brakes
*A unrepeatable opportunity to acquire one of the best automobiles of its day
*Known history from new
*Frequent London to Brighton competitor
*Fast, usable pre-1905 automobile
*65mph plus performance!
Lot 27. 1904 MERCEDES-SIMPLEX 28-32HP FIVE SEAT REAR ENTRANCE TONNEAU. Commission no. 3309. Wagen no. 2406. Engine no. 4309. Estimate US$ 2.5 million - 3 million (€2.2 million - 2.7 million). Photo: Bonhams.
THE MERCEDES
"The Mercedes made all existing cars look out of date"– John Bolster, The Upper Crust.
While the start of the legendary Daimler-Benz story can be charted back to the Patent Motorwagen of 1886, universally accepted as the 'birth of the automobile', the connotations of refinement, quality and luxury that we associate with the brand today can better be traced to the introduction of Daimler's 'Mercedes' product in 1901. This remarkable automobile heralds from that early generation of what quickly became the finest automobile that could be bought anywhere in the world.
As the automobile industry developed, frequently manufacturers, like internet 'startups' today would have their moment in the sun, before someone else took the limelight. And so it was not long before the Patent Motorwagen looked dated alongside the Panhard et Levassors of France, who would dominate the early motor racing scene.
Daimler needed to combat this. It wasn't entirely easy, as a rush of ideas and concepts including the first mass-produced four-cylinder engine and an inline eight-cylinder consumed his capital, forcing him to accept investors. They quickly clashed with engineer Wilhelm Maybach who soon left. Within a year even Daimler abandoned his eponymous company but the two were persuaded to return three years later, along with Paul and Adolf Daimler, Gottlieb's sons, who gradually took over his responsibilities. Maybach continued to be the designer and innovator, solving problems of carburetion, ignition system, cooling, gearbox and suspension.
Of course, the tale of the name Mercedes has been repeated many times, but in presenting an example of their production, this is an entirely justifiable occasion for its recounting. The story is traced to another important character in the growth of the company, Emil Jellinek, the hugely influential agent for the southern region of France. Jellinek understood how to sell cars and what his clientele wanted, he was also a keen promoter of their automobiles. At Nice on the Cote d'Azur he wished to present a new Cannstatt built Daimler, but owing to the battles over the licensing of the Daimler-Phenix engine in France, he effectively had to present it under a pseudonym. The name he chose was that of his daughter, Mercedes...
So, there in Nice in March 1901 a new automobile, built to Jellinek's exacting requirements made its debut, to universal acclaim. The order book surged immediately, Jellinek's judgment of the market being very astute. Only a year later the prolific Maybach introduced a redesigned series of Mercedes cars which were named Mercedes-Simplex to highlight their improvements, primarily much lighter engine weight and improved cooling performance which also reduced weight and complexity. The Mercedes-Simplex models were a great success, bringing renewed visibility to the company, quite simply there wasn't anything that could touch the new car.
In the United States no less a personage than William Kissam Vanderbilt whose first Daimler ("White Ghost") was followed by a Mercedes-Simplex ("Red Devil") both of which were notorious on the roads of Long Island, Newport and Massachusetts. Willie K. continued his Mercedes-Simplex exploits in Europe.
As Willie K. Vanderbilt's experience shows there were those in America to whom nothing less than the largest, fastest, most luxurious automobile was sufficient and the list of American Mercedes owners began to read like the social register. The Vanderbilts numbered at least two in addition to Willie K. Other owners – Bernard Baruch, Henry Clay Frick, Isaac Guggenheim, Harry Payne Whitney, Colonel John Jacob Astor – are still instantly recognized today, a hundred years later. By 1906 Mercedes had its own showroom in Times Square where it was represented by the company's longtime agent, William Steinway of the piano-making family.
There were five models, ranging from 18/22hp to a massive 60hp behemoth. The cars were built of the finest materials. Maybach recognized that weight was the enemy of performance and succeeded in designing automobiles that despite their huge engines were for the time remarkably light. This, in turn, made their performance superior to their more obese competitors, further enhancing the Mercedes reputation among potential clients.
Powered by four-cylinder T-head engines with 4-speed manual transmissions in unit with the differential on the cross-shaft to the double rear wheel drive chains, the Mercedes-Simplexes were machines of quality, distinction and performance. As the marque's competition activities and success demonstrate, performance was often as important to prospective customers as luxury. Automobiles were accessible only to the wealthy and a lightweight, sparsely bodied high performance car was as distinctive and desirable then as it is today. In order to get the maximum benefit from the weight advantage conferred by Mercedes' quality materials and thoughtful design they were frequently fitted with sparse but still luxurious coachwork.
As ever, the best did not come cheap, a car such as that offered here was priced at more than 20,000 marks in Germany, which equated then to roughly $7,500, a sum which would have bought you 8 Cadillacs at that time, or 3 Packards or Wintons! Regardless, there were plenty of takers, more than 1500 Mercedes-Simplexes being sold in this era, yet time was not kind to them and those that are left are a precious few. The International authority that has charted cars of this era since before the war, is the Veteran Car Club of Great Britain, today their records list only 20 surviving pre-1905 Mercedes of all models, just 6 of which are of this larger model size.
Lot 27. 1904 MERCEDES-SIMPLEX 28-32HP FIVE SEAT REAR ENTRANCE TONNEAU. Commission no. 3309. Wagen no. 2406. Engine no. 4309. Estimate US$ 2.5 million - 3 million (€2.2 million - 2.7 million). Photo: Bonhams.
Bonham's. QUAIL LODGE AUCTION, 11:00 PDT - CARMEL, QUAIL LODGE & GOLF CLUB