Stefan Sagmeister's ingenious design of the book "World Changing" shows how sophisticated the use of recycled paper has become. (Courtesy of Sagmeister Inc)

Catwalk shot from Stella McCartney Spring/Summer 2007 collection. McCartney's collection has received a boost from the French luxury group, PPR, which supplies her organic skin care products from a sustainable laboratory near Paris. (Courtesy of Stella McCartney)

There's a long tradition of furniture designers creating one-offs from found objects, including Tejo Remy, Stuart Haygarth and the Campana brothers. Stuart Haygarth, Tide Chandelier, made from man-made debris found off the Kent, England, coast, 2005. (Stuart Haygarth)

Tejo Remy's "recycled" chest of drawers for Droog Design. (courtesy of Droog Design)

Prototype 'Metalizalda Favela' chair, 2004 by the Campana Brothers. (Courtesy of Campana Brothers)

At Coppermill, an old industrial cloth factory in East London, "Simply Botiful" is an installation in which the Swiss artist Christoph Büchel has painstakingly replicated an illegal industrial recycling factory. (Mike Bruce/Courtesy Hauser & Wirth Zurich London)

Stuart Rose, CEO of British chain Marks & Spencer with recyclable mineral water bottles. Marks & Spencer have unveiled a £200 million, or $394 million, "eco-plan," which was followed days later by a similar announcement from its rival British retailer, Tesco. (Courtesy of Marks & Spencer)

2007 Toyota Prius. Sluggish and clumsily styled, the Prius has defied the conventions of car design to become the automotive industry's Ugly Betty. Scoring so highly environmentally makes it the coolest car around. (2006 Toyota Motor North America, Inc.)

IPod Nano, part of the product (Red) campaign. Apple has been targeted by the pressure group Greenpeace, which attacks its reputation for "clean design" in a Web site parodying the official Apple site. Apple denies the claims, but Greenpeace shows no sign of stopping. Once used to describe a corporate takeover tactic, "greenmail" is now an insult for businesses caught making false environmental claims. (Peter Belanger/Courtesy of Apple)

Interface's bio-based carpet. Tamale, made by Designtex, is made of biobased fiber made from polylactic acid. (Courtesy of DesignTex)

Stella McCartney's new environmentally aware "Care" skin cream range. (Courtesy of Stella McCartney)